Metamorphosis by Kafka Essay Example | Topics and Well Written Essays - 1000 words

Metamorphosis by Kafka - Essay Example Gregor one day becomes merely a giant insect or a beetle. Kafka abruptly begins his narration as â€Å"One morning, when Gregor Samsa woke from troubled dreams, he found himself transformed in his bed into a horrible vermin† (Kafka, p. 3). The writer does not leave scope for reader’s reasoning about its likeliness. Instead, he takes readers to the heights of feelings by his exceptional style of writing. Gregor is unable to comprehend the change he underwent. His expressions and way of reaction indicate dissatisfaction. From the responses of the family one understands that Gregor was valuable to the family as he had been supporting it financially. His unexpected physical transformation now creates a chaotic environment in the family. This clearly shows that a change in life can have far reaching impacts on a person’s career and personal life. Gregor’s metamorphosis is not only physical, but it deeply alters his attitude in a very negative way. His concept of profession and the way he perceives life changes altogether. This has tremendous influence on his family as a whole. As the story progresses the narrator exaggerates even normal things to strange out fields of visual imagery. There is no question how an absolute youth turns a roach overnight. Kafka sarcastically describes the family’s responses to the youth’s metamorphosis. Gregor’s mother faints seeing her son’s transformed form. His sister gets terrified and father wonders. The beetle-resembling Gregor becomes an unwanted element in the family. All members of the family understand that Gregor can no more be a reliable source of money. His contribution to the family is not worth remembering. The depiction of Gregor’s preoccupied mindset leaves a good impression of a perfect man and his workmanship. However, now Gregor proves his inability to accomplish his professional demands and finds he cannot even get out of bed and open

Market Entry Of Hui Li Shoes Into Singapore Marketing Essay

Market Entry Of Hui Li Shoes Into Singapore Marketing Essay The International marketing which is defined as performance of business activities including price, promotions, product and distribution decision and then the task of marketing research is to systematically collect data, process it into valuable information which is important for getting marketing decision. The information of the host country on political stability, cultural attributes and geographical characteristic are required for sound for foreign markets. Information on economic general data on level of growth, inflation levels, business cycles and the levels of competition in that particular industry. These directly affect the economic viability of the product, since some of the factors affect profitability. This report examines possible feasibility of plan for china shoes company Hui Li entering the Singapore market. It indicated that despite previous successes for the company in china market significant strategic alterations to its target segmentations and marketing mixes as well as supply and distribution operations will be necessary for success in entering Singapore. It suggests that the future economic growth of the Singapore market and considering the position of international competitor already operating in the market that it is a critical objective for the company to enter the market in order to maintain long term growth of market 2. Background of Hui Li 300000876508128399649319422 During the 1970s, The Ping Pong model since 1976. By Hui Li brand sneakers were the popular shoes in China its bright and clean design a sharp contrast to the drab homogeneity of Communist China. Continuing into the 1980s, the shoe remained a status symbol for Chinese teenagers who were well-off enough to don a pair of famous Warrior models Hui Li. But as China opened up economically, so did the marketplace for sneaker brands. when the 50 year-old Hui Li name was still popular in China, it was no longer well-known as one of the premier Chinese brands. Instead, Hui Li shoes became the shoe of the working class worn by poor construction workers, elderly women and rural citizens looking for a pair of cheap, durable shoes, inexpensive brand name and mark-up. Fascinated by this story, a graphic design student from China recently released a photography book which features people wearing Warriors in various areas of China. Each copy of Book of Warriors comes with a pair of Warriors models by Hui Li. The author, Shumeng Ye, wishes to use the Hui Li brand to tell the story behind the shoes and represent a varity side of China. Not either the industrial power and economic power, but the daily life of a country with its own distinctive sneaker culture. A pair of Hui Li shoes was very expensive at the 1960s, and was popular trendy for young people at that time. Nowdays this old Chinese brands to make their comeback. 3. Market Entry of Hui Li Shoes into Singapore 01300000206900126032684190582 The main reason for entering Singapore is to increase sales and profits. Building up a branch in other town, city or state, entering a foreign market is mainly part of the relentless quest for business expansion and growth. Hui Li has a very useful business model and has gained market share in China market, the only way break into more wealth country in Asia. Hui Li targets young people. In Singapore, many young people like to wear designer, including working adults, sportspeople, schooling children, business people and the elderly. People in Singapore like to spend money on quality products, there have more dispose income, and they like to try out new products, especially from China, Japan, Korean, the USA and India. Also, there are not many shoes companies from China to Singapore; therefore, there is a possibility to market this new product brand in Singapore as the consumption size of market is actually growing. There are a range of potential routes by which Hui Li could enter this market. Ideally they have to pursue a strategy of equity investment have all control of its operations within Singapore. Whilst such a strategy carries the greatest risk it also provides the greatest reward and, most crucially, protects the integrity of the business and the brand. Hui Li has the financial resources, expertise and experience to do so and has proficiency in entering competitive market. As the decisions, which they make will directly affect every part of their business for many years in the future to Singapore. but, this is important in the decision-making process as firms assessment of the cost and risk associated with exporting their product into Singapore market. Exporting will be the best entry mode for manufacturers like Hui Li that wants active penetration of Singapore markets will look to direct export channel. Direct export has contained higher startup costs, greater information requirements and higher risks. They will choose Singapore agent channel and branch channel. Franchising is a form of licensing in which a company licenses a business system as well as property rights to an independent company or person. 4. Problems that could exist in Singapore for Hui Li Rivalry is placed in a central role for entering Singapore market. This means that company basically hastocompeting in industry effectively. It is obvious that global and local companies make intense competition for Hui Li. competitor most compete at same level of price and quality for leather shoes industry in Singapore including VANS from USA, TOPMAN from UK. The successful competitors has already got amount of market share and brand loyalty with consumer tastes over period of time. Hui Li has to be well prepared and well known Singapore market. Otherwise they May lose by those competitors. The market of china is slightly different from Singapore market, so that Hui Lis shoes may not be preferable for local consumer preferences. Consumer may only recognize the product which already established this market over decades. It may take time that makes them to accept new brand like Hui Li. Also brand loyalty has already established by their global and local competitor. It will be more difficult for them to switch their favorable brand easily. Moreover the brand reputation in Singapore is not as good as other international brand. The consumer may not choose their Hui Li product in first place even with high quality shoes. As the initial capital required for Hui Li to establish branch in Singapore, it will be huge amount of fixed and operation costs. Culture may influence on consumer behavior. Segmenting in terms of culture factors, Singapore also segment overall society in smaller subcultures. These subcultures division are based on variety sociocultural and demographic variables. Such as nationality, religion, geographic location, race, age and sex. Subcultures may have problem for Hui Li that loss of focus on to market targets. Because Singapore has multi combinations of nationalities like China, India and Malaysia. The Hui Li must determine whether the beliefs and customs shared by members of a specific subculture make them desirable choose for special marketing attention. Identification of subculture is complex in segmenting market particularly in countries like Singapore. They only enable to focus on sizable and natural segments as different members of a specific subculture have different preference of Hui Li shoes. 5. Environmental analysis of Singapore market 5.1 cultural analyses Geographical Setting A. Location Southeastern Asia, islands between Malaysia and Indonesia B. Climate Singapore is generally hot and humid. Its warm and humid year round, with the temperature almost never dropping below 20Â °C (68Â °F), even at night, and usually climbing to 30Â °C (86Â °F) during the day. C. Living condition Singapore has a very high standard of living for expatriates and the city has one of the best living conditions in Southeast Asia. Singapore people have more money to buy consumption goods. 5.2 Competitive analysis for Red Dragonfly SWOT factors Strengths good quality price affordable designed long lasting Weaknesses not international brand not popular Opportunities new affordable spending power of people in Singapore is high people like to try new things, new designs something exclusive Threat competition from leading brands price possible copying from others too many other shoe companies in Singapore 5.3 PEST FACTORS Political Environment Spore govt is very stable No problems with conflicting rulers /parties/groups/government Gets along well with other countries International countries like to promote their products in Singapore Economic Environment Spores economy is very stable Everyone has a job People in Singapore like to spend money Good jobs and good income Good education / almost everyone is educated Business-oriented Social Environment (social activities , social clubs , lifestyle of Singapore people, foreigners, ) People in Spore love clubbing, parties, gatherings Lifestyle is very rich -Many activities in many clubs, community center Multi-racial , harmony Many foreign mixture of people Mixed society Social media/interaction/very socially connected Technological Environment (internet, globalization, modernity, techno, phones, communication) People in Singapore are techno-savvy Internet is available everywhere Every home has Internet connection Most people use WIFI Latest hand-phone / smart phone technology Lots of people use social media eg. Facebook, twitter, etc Use hand-phone for everything internet, communication, discussion, conference, meetings, schools, etc The environment that needs further study will be the economic and social environment in Singapore for shoes. 6. Evaluation of the Marketing Mix (the 4 Ps) for possible adaptation Product Fashion designed with high technologies Popular in China Good quality Price Affordable price Priced for quality Priced for Brand Affordable for the Singapore market Promotion Visual merchandising such as store design and layouts Poster Newspaper advertisements / magazines Place -Located their retailer store at orchard road -Main shopping mall -Local partners 7. Conclusion of Analysis I think that Hui Li has perspective future in SG market. According to cultural analysis, we have brief knowledge about Singapore. The living condition of Singapore has a high standard of living. People like to buy more product, Hui Li may possible to entry this market to increase sales. And the climate has indicated that Hui Li need to decide what type of shoes can meet consumer needs in order to weather of generally hot and HUMIND in Singapore. Competitive analysis Hui Li will go through external and internal factors. There is no question that the phenomenon makes both opportunities and threats to Hui Li who looking for compete successfully in the international market. There is growing power for developing nations where Singapore presents significant business opportunities for Hui Li in entering. Local people would like to try new brand product with high quality and affordable price, even the brand is not international. However, most of competitors are international brand that Hui Li have to compete with them for market share and consumer loyalty, they need to differentiate their shoes to meet people needs. Finally the deciding mainly depends on an analysis of both external environmental conditions. Pest has provided general ideals that macro environment of Singapore. The factors indicated that economic of Singapore is growing and people have higher disposable income, political environment has encouraged foreign investment with lower tax rate. Society in Singapore is harmony with multi-racial foreign mixture of people. The macro environment for Singapore hat great impact for Hui Lis entering. The analysis of marketing mix in Singapore market has significant effects on Hui Li entering. And it is reasonable to recommend that a well know brand name has major impact on strategic planning process. All of 4p help Hui Li to build their brand successful in Singapore. Hui Li may local their retailer store at Orchard Road and main shopping mall. Orchard Road is main center for peoples attention and shopping around. The brand recognition can increase by locating this market place. The ownership of the Hui Li brand can cooperate with local partners will be able to help them access the Singapore distribution systems more effectively. They may promote main emphasis on visual merchandising such as layouts of store can be necessarily impact on communication tools with consumer and advertising on TV and newspaper. As the price of leather shoes are affordable and the product is well designed with quality one. All of analysis indicted that it is great opportunity for Hui Li to entry this ma rket. 8.Strategic Marketing Plan Marketing Plan for Hui Li Shoes 1 2. 1.Marketing objectives A. Target market B. Expected sales year 20 C. Profit expectation year 20 D. Market penetration and coverage Adaptation Core component B. Packaging component C. Support service component A. Adults, all ages B. 2 million dollars C. Three hundred thousand dollars D. Advertising, lower prices Main shopping center Such as: Orchard Road, Bugis. Well-designed shoes with high quality Delicated package Feedback 3. Promotion mix Advertising Objective Media mix Message Costs Sales promotion A. Objectives B. Coupons C. Costs Other promotional methods A. Promote products B. Magazine and TV C. Fashion product and high quality D. 40000 Promote new brand Newspaper Discount for the new buyer C. 50000 Poster 4 Distribution from origin to destination Port selection Origin port Destination port 2.Mode selection AD/DIS Air carrier packing A. Marking and labeling regulations B. Costs Documentation required A. Bill of lading B. Dock receipt C. Air bill D. Commercial invoice E. Proforma invoice F. Shippers export declaration G. Statement of origin 5.Insurance claim China port Singapore port A. AD Quick and convenience DIS may not get permission to entry and quotas A. Shoe box B. 10000 All needs 5. 10000 5 Channel of distribution Retailers Type and number of retail stores Retail markups for products in each type of retail store Methods of operation for each type 5 center stores B. Store Cash and credit card Scale of operation for each type Import and exports agent Warehousing A. Type B. Location D. Large A. Stores B. Bugis Orchard Road 6 Price determination 1.Cost of the shipment of goods 2.Transportation costs 3.Handling expenses A. Loading and unloading charges 4.Insurance costs 5.Customs duties 6.Import taxes and value-added tax 7.Wholesale and retail markups and discounts 8.companys gross margins 9.retail price 1. 10000 2. 15000 A.3000 4.30000 5.4000 6. 7% 7. 20% 8. 30% 9.50-100 7 Methods of payment 1.Cash in advance 2.Open accounts 3.Consignment sales 4.Sight, time or date drafts 5.Letters of credit Cash in advance Open account

Students with Learning Disabilities Offered Success in College :: School Education Essays

Students with Learning Disabilities Offered Success in College Registering for college courses can be straining for even the most organized college student. Knowing which courses to take, and what order to take them in, can be more than confusing to the already over-stressed student body. This process is even more strenuous for students with learning disabilities. Registering for classes is just the beginning for learning disabled students. Kyle Turin, a freshman with Dyslexia, at Northeastern University is dismayed at the lack of attention he feels he is getting. Turin was diagnosed at a young age. He was never officially tested for a learning disability, but he was put into a specialized reading class until he went to high school. Kyle learned how to compensate for his difficulties but felt he slipped through the cracks in the system. â€Å"They (teachers) figured out in like sixth grade that I had missed a crucial part of my reading comprehension stuff that other kids did get. I was put into reading courses. But now that I’m in college, I’ll have a class of like 150 kids where the only basis of the class is the textbook and in-class lectures, so I don’t have the opportunity to compensate in class the way that I used to.† said Turin. Kyle Turin transferred to Northeastern University after his first semester at Hudson Valley Community College. â€Å"They asked me if I had Northeastern insurance, and I said no and they basically said I was out of luck. They said I had to contact my own insurance company and see if they covered the disability test that I would need in order to get extra attention through Northeastern. But my insurance company won’t cover it because I’m over 18 years old. † A learning disability is defined as any one of various conditions that interfere with an individual's ability to learn, resulting in impaired functioning in language, reasoning, or academic skills. The National Center for Learning Disabilities explains it as a neurological disorder that affects the brain’s ability to receive process, store and respond to information. Basically, among people with learning disabilities there is a noticeable gap between their level of expected achievement and their actual achievement. Doctors and professionals agree there is no way to pin-point any specific causes for learning disabilities. The NCLD says some possible causes may include heredity, problems during pregnancy or birth, head injuries or nutritional deprivation after birth, and exposure to toxic substances.

Department of Homeland Security Essay

Returning from a vacation to Germany in February, freelance journalist Bill Hogan was selected for additional screening by customs officials at Dulles International Airport outside Washington. Agents searched his luggage, he said, â€Å"then they told me that they were impounding my laptop. † Shaken by the encounter, Hogan examined his bags and found the agents had also inspected the memory card from his camera. â€Å"It was fortunate that I didn’t use [the laptop] for work,† he said, â€Å"or I would have had to call up all my sources and tell them that the government had just seized their information. † When customs offered to return the computer nearly two weeks later, Hogan had it shipped to his lawyer. How common Hogan’s experience is remains unclear. But an April ruling by the U. S. Ninth Circuit Court of Appeals found that the Department of Homeland Security, which oversees Customs and Border Protection, does have full authority to search any electronic devices without suspicion in the same way that it can inspect briefcases. Now, businesses and other organizations are pushing back, Congress is investigating, and lawsuits have been filed challenging how the program selects travelers for inspection. The ninth circuit ruling was the result of more than 20 lawsuits involving electronics seized from travelers who were nearly all of Muslim, Middle Eastern, or South Asian descent. Citing the lawsuits, customs officials decline to say how many computers, storage drives, cellphones, and BlackBerrys they have confiscated or what happens to them afterward. Officials declined to testify at a recent Senate hearing, although they wrote in a prepared statement that officers â€Å"have the responsibility to check items such as laptops and other personal electronic devices to ensure that any item brought into the country complies with applicable law and is not a threat to the American public. † But congressional investigators say that copies of drives are sometimes made, meaning customs could be duplicating corporate secrets, legal and financial data, personal E-mails and photographs, along with stored passwords for accounts with companies ranging from Netflix to Bank of America. The practice of storing and duplicating material might be something that both opponents and supporters of seizure could agree to regulate, says Kansas Republican Sen. Sam Brownback, an otherwise staunch supporter of customs’ authority. Larry Cunningham, an assistant district attorney from New York, told the hearing: â€Å"I am aware of no authority that would permit the government, without probable cause to believe it contains contraband, to keep a person’s laptop or to copy the contents of its files. † Whatever the case, the controversial practice has prompted some businesses to change their policies about traveling with corporate information. Many now require employees to access data remotely to avoid confiscations. â€Å"[Seizure] immediately deprives an executive or company of the very data–and revenue–a business trip was intended to create,† says Susan Gurley, head of the Association of Corporate Travel Executives, which is lobbying for greater transparency and government oversight of the confiscations. â€Å"As a businessperson returning to the U. S. , you may find yourself effectively locked out of your electronic office indefinitely. † Indeed, while Hogan’s computer was returned within two weeks, others say they have had theirs held for months. Customs insists that terrorism and child pornography are sufficient justification for electronics searches. And even civil libertarians agree it makes sense for customs to search luggage, which could pose immediate dangers to aircraft and passengers. But, says Marc Rotenberg, executive director of the Electronic Privacy Information Center, â€Å"customs officials do not go through briefcases to review and copy paper business records or personal diaries, which is apparently what they are now doing in digital form. These PDA’s don’t have bombs in them. † And then there are the precedents that critics say the program could set. Imagine, they say, if other nations began seizing the laptops of U. S. travelers. â€Å"We wouldn’t be in a position to strongly object,† Rotenberg says. Indeed, U. S. officials have advised visitors to this summer’s Olympics in Beijing that their laptops may be targeted for duplication or bugging by the Chinese. [Illustration] [Picture omitted]: Bill Hogan, who had his laptop seized at an airport, waits for a Senate subcommittee hearing. -CHARLIE ARCHAMBAULT FOR USN&WR

1000 Teachers Program Project Brief

1000 TEACHERS PROGRAM This is a scholarship campaign that seeks to attract the best and the brightest into the teaching profession. It will be backed by a multimedia campaign to promote the scholarship and uplift the profession. OBJECTIVES 1. To encourage, through a scholarship supported with a stipend, the best and brightest graduating high school seniors to take degrees in education, specifically majoring in English, Math, and Science. 2. To uplift the image of the teaching profession in the eyes of the public in order to make education a strong career option for our youth and their parents. 3.To help improve the quality of teachers in the Department of Education by producing 1000 quality teachers who will join the public school system four years hence. PROJECT DETAILS Scholarships Students who pass the requirements and the selection process will receive a four (4) year scholarship, tuition and fees. They must major in English, Science, or Math. In addition to the scholarship, they will receive a Php 2,000 monthly allowance for ten (10) months for each school year and a book stipend of Php 2,000 per semester. Teacher education institutions (TEIs) with good track records of producing high quality education graduates based on the board passing) will give the scholarships. The corporate sector will provide the allowances. Multimedia Campaign The scholarship campaign will be backed with a tri-media campaign announcing the program in order to generate awareness and interest. Furthermore, the campaign intends to convince good students to choose education as a career and encourage parental, peer, and community support for that decision. General Policies and Guidelines Students 1. The selection of the scholars will be based on a competitive examination that will be given in the partner TEIs. The Center for Educational Measurement (CEM) hall administer a standard test. 2. The final selection will also be based on other requirements (e. g. , leadership qualities, high school grades, recommendations, etc. ) These will be enumerated in the application forms. 3. Scholars must indicate their majors upon application. Shifting of courses or majors is not permitted. 4. If a scholar chooses to drop out of the program or change course or major, he or she must immediately reimburse the school for the scholarship and PBEd for the any and all allowances already paid. 5. Scholars will be required to maintain a GPA/GWA equivalent of B and have no failing grade.Teacher Cadet Essay6.Upon passing the Licensure Examination for Teachers (LET), scholars will be required to join the DepEd division in their province of origin. 7. Moreover, they will be required to stay in the country and serve in the public school system for five years (5) after passing theLET (i. e. , two years for every scholarship year). 8. Students who choose to leave the country will be required to refund the program. Teaching Education Institutions (TEIs) 1. TEIs interested in joining the progra m may contact the PBEd secretariat. 2. Priority will be given to TEIs with a proven track record of producing high quality education graduates (based on the oard passing rates). The primary benefit to the TEI is the potential enrollment of good high school graduates in their institutions. 3. The TEI must be willing to provide at least 5, but no more than 20, four (4) year scholarships (tuition and fees) in education. 4. The TEI will assist in the recruitment and selection of scholars – identifying and recruiting valedictorians/salutatorians of national high schools, conducting examinations, collecting and submitting all application requirements, etc. 5. The TEI will assist in the monitoring of the scholars – monitoring of grades, reporting of any changes in status of he scholars, etc. 6. Geographic distribution of partner institutions will be considered in the final selection of partners. 7. The TEI will be recognized as a partner institution whenever possible in all p rogram marketing collaterals. Corporate Partners 1. Since one of the intentions of the program is to focus the resources of business on key quality levers, corporations may enroll existing scholarship programs in the 1000 Teacher Program. However, they must adapt their programs to the 1000 TP guidelines. 2. Scholarships must be for education and the contributions to the program must be Php 25,000 per scholar per year or four years. 3. Php 1,000 of the contribution will be used for administrative support for the program. 4. Companies (or individuals) may signify their interest to either enroll their existing scholarship program or join by contacting the 1000TP Secretariat. 5. Annual donations must be given April of every program year (beginning April 2008). PROCESS Enrollment of Existing Programs ? ? ? ? ? Corporate Partners can signify their intention to enroll existing programs by contacting the PBEd Secretariat or filling up the partnership forms. They can either work with their e xisting partner nstitution or the Secretariat will provide the school. If working with an existing partner, the corporate partner must apply the standards set by the 1000 Teachers Program. However, the corporate partner may make the final selection of scholars. The corporate partner and its partner institution are responsible for providing to PBEd their list of scholars and for monitoring their performance. If the corporate partner does not have an existing partner, they can course their contributions through the PBEd Secretariat. Student Recruitment ? ? ? ? The media campaign and all program collaterals will rovide a number for inquiries Interested students can call and they will be directed to the nearest partner TEI They can then proceed to the partner TEI to inquire or apply directly. There shall be a CEM administered standard test in March. Some TEIs may also require its own test. All the necessary information and application forms will also be available on a website OUR PARTNE R SCHOOLS Our Partner Schools Teacher’s Program ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? for the 1000 ARAULLO UNIVERSITY ATENEO DE NAGA UNIVERSITY CAGAYAN DE ORO COLLEGE CARLOS C. HILADO MEMORIAL STATE COLLEGE-TALISAY CENTRO ESCOLAR UNIVERSITYDON MARIANO MARCOS MEMORIAL STATE UNIVERSITYAGOO FIRST ASIA INSTITUTE OF TECHNOLOGY AND HUMANITIE S (FAITH) HOLY CROSS OF DAVAO COLLEGE IMMACULATE CONCEPTION COLLEGE-LA SALLE LEYTE NORMAL UNIVERSITY MARIANO MARCOS STATE UNIVERSITY-LAOAGCOLLEGE OF EDUCATION PNU – AGUSAN CAMPUS PNU – CADIZ CAMPUS PNU – ISABELA CAMPUS PNU – MAIN PNU – QUEZON SORSOGON STATE COLLEGE-SORSOGON UNIVERSITY OF ST. LA SALLE UNIVERSITY OF THE PHILIPPINES VISAYAS STATE UNIVERSITY XAVIER UNIVERSITY For more details please contact the PBEd Secretariat thru Phone (02) 896 9537 loc 505 and e-mail at [email  protected] ph look for Ms. Renei Tan, or log on http://www. pbed. ph